Unlock the profit your business is capable of
Your way, without disappearing into it.
Consulting for founders whose business is built on who they are:
operations, margin, and positioning aligned with you — powered by the SHE®
Method and the experience of a former global director at Motorola, Google, and
Lenovo.
Fernanda Cobos
With over 20 years of experience as a Global Director at leading technology companies like Motorola, Google, and Lenovo, Iʼve dedicated my career to empowering founders of identity-driven businesses to transform their careers and businesses — whether theyʼre navigating boardrooms, motherhood, or the messy-beautiful journey of self-reinvention— with strategies that are both purposeful and heart-centered. Inspired by my own journey, I created the SHE® Methodology, a unique framework that blends business strategy with systemic and heart based intelligence to help you achieve authentic, sustainable results without compromising your true self.
10 Years Ago, I Was Exactly Where You Might Be Today…
A determined executive, deeply committed to building a successful global career. Yet, despite my achievements, I felt a disconnect—a longing for greater alignment between who I was, what I did, and the outcomes I sought.
Does this sound familiar? Like 78% of high-achieving women I surveyed, youʼre hitting goals but feeling disconnected from the life you thought success would bring.
FERNANDA COBOS ●
FERNANDA COBOS ●
Who are you behind your title?
That question led me to look beyond corporate goals and metrics to uncover what truly mattered. While investing myself fully in the missions of major organizations, I realized I was neglecting vital parts of my own life mission.
And that’s when I came face-to-face with one of the most profound questions working founders of identity-driven businesses often struggle with:
How Do You Succeed Without Losing What Truly Matters?
This became the most challenging question I faced as a woman juggling ambition, identity, and the invisible labor of caring—for others or herself. I realized that traditional models of leadership and success werenʼt designed to honor individuality or balance. So, I decided to create something new. Combining my leadership experience across the U.S., Brazil, India, and China with tools rooted in systemic and heart-based intelligence, I developed a transformative methodology that aligns ambition with authenticity
Today, after optimizing over $1.1 billion in results for global companies like Motorola, Google, and Lenovo, I’ve chosen to dedicate my journey to helping founders align operations,
finance, and positioning with who they are — without disappearing into their own
business —aligning ambition, authenticity, and sustainable success.
Because yes, we are ambitious.
And it’s more than okay to want more—more meaning, more balance, more impact.
I devote my work to women who, like me, have felt trapped in systems that disconnect them from who they truly are.
Women who know that real success doesn’t require sacrificing their essence—it’s built by honoring it.
It’s not about choosing between success and authenticity. It’s about integrating both—to build a life and legacy that truly feel like yours.
My mission?
To help you align purpose with performance, strategy with soul—so that your life and your results become a true reflection of what you believe in.
Fernanda is also the founder of YellowCo, a cost transformation consultancy
serving U.S. companies.
Services:
For You:
From Burnout to Clarity: A Leadership Style That Actually Fits You
For the woman who:
- Wants a career that doesn’t require her to shrink to fit someone else’s mold.
- Is done putting her values on hold in the name of “traditional success.”
- Needs a grounded, practical plan to shift the game—without losing her mind.
Together, we’ll co-create strategies that honor who you are—so your professional growth doesn’t feel like a war against your true self.
The Complete Program:
SHE® Consulting: Your Business, Fully Aligned.
For founders who’ve hit the ceiling: the business works, but it costs too much — in margin, energy, or identity. In ~90 days
- See: diagnosis of the business and of you — numbers, operations, energy.
- Integrate: one strategy uniting business model and identity.
- Shift: a 90-day
execution plan.
A concrete deliverable at every phase.
Get started here
Right Decision, Right Now: Clear Solutions in 48 Hours
Perfect for when:
- The decision can’t wait, but you’re stuck on ‘what if?
- Chaos has taken over and you need clarity—fast.
- The stakes are high, time is tight, and there’s no room for error.
Two sessions. Zero fluff. A straight plan so you can act now and breathe after.
Price: $ 295
Sessions in English or Portuguese, U.S. time zones.
Starting over, scaling up, or rethinking everything: if your business is an extension of who you are, it’s my work.
Take the Free SHE® Alignment Quiz: Are You in Flow or Just Getting Through the Day?
Are you channeling your inner Beyoncé—scaling with purpose?
Or more of a Miranda Priestly—stuck in survival mode?
Uncover your current leadership style and energy type (Michelle Obama, Taylor Swift, Beyoncé & more!)
Plus, get insights into your burnout risk—and what to do about it.
What Women Are Saying
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